European Imports From Japan: Why?

A red Mazda Lantis parked on the side of the road


The European car market has seen a rising trend in Japanese imports, especially among car enthusiasts and budget-conscious buyers. But why are vehicles from Japan making such a strong impact in Europe? In this article, we’ll explore the reasons behind the surge in Japanese car imports, the benefits they offer, and how this trend affects classic models like the Mazda Familia.

The Appeal of Japanese Imports for European Buyers

Japanese cars have become increasingly popular in Europe due to several key factors:

A. Exceptional Build Quality

Japanese automakers are renowned for their engineering excellence. Brands like Mazda, Toyota, and Honda prioritize longevity, fuel efficiency, and reliability, making them attractive to European buyers seeking dependable used vehicles.

B. Affordability

Japanese imports often offer better value than locally produced models. Cars in Japan tend to have lower mileage and better condition due to the country’s strict Shaken (vehicle inspection) regulations, which encourage owners to sell vehicles early, creating a surplus of high-quality used cars.

C. Unique Models Not Sold in Europe

Japan has a rich domestic market (JDM) with unique models often unavailable in Europe, such as the Mazda Familia Astina with pop-up headlights and the Toyota Crown. These models have created a niche following among enthusiasts looking for something different from the mainstream European offerings.

What Makes Japanese Cars Better for European Roads?

Japanese vehicles are often well-suited for European driving conditions for the following reasons:

A. Compact and Fuel-Efficient

• Many Japanese cars, especially kei cars, are designed for narrow urban streets, making them ideal for European cities.

• Models like the Mazda Familia and Suzuki Alto strike a balance between practicality and performance.

B. Advanced Engineering and Safety Features

• Japanese manufacturers were early adopters of fuel injection, ABS, and airbags, giving even older imports a safety edge over some European models.

• Vehicles like the Mazda Demio often come with advanced hybrid and fuel-efficient powertrains, aligning with Europe’s push for eco-friendly vehicles.

C. Rust Prevention Technologies

• Though older JDM models were sometimes prone to rust, modern imports often benefit from improved anti-perforation warranties and underbody treatments, making them better suited for UK road salt conditions than older European classics.

Why Japan’s Export Market Benefits European Buyers

Japan has a well-developed export industry, making it easy for European buyers to source vehicles:

A. Large Export Networks

• Japanese platforms like BeForward and JapaneseCarTrade.com specialize in shipping vehicles directly to European ports.

• Importers can handle DVSA Individual Vehicle Approval (IVA) and emissions compliance for a smooth registration process.

B. Lower Ownership Costs in Japan

• The Shaken system makes older vehicles expensive to keep in Japan, creating a supply of affordable, high-quality used cars ideal for export.

• Japanese fuel standards and vehicle testing often result in better-maintained vehicles compared to local alternatives.

How to Import a Car from Japan to Europe (Step by Step)

If you’re considering importing a car like the Mazda Familia from Japan, here’s a simplified guide:

Step 1: Find a Reputable Exporter

• Websites like BeForward and Japan Partner list available models with condition reports and shipping options.

Step 2: Verify Import Requirements

• Confirm your country’s emissions standards and safety compliance.

• For the UK, ensure it meets ULEZ compliance and CAZ standards.

Step 3: Shipping and Insurance

• Choose between RoRo (Roll-on/Roll-off) and Container Shipping.

• Secure insurance coverage for transit.

Step 4: Customs and Import Duties

• Pay the import duty (10%) and VAT (20%) in the UK.

• Ensure the car passes an IVA test for registration.

Conclusion: Should You Import a Car from Japan?

Japanese imports, including Mazda classics like the Familia, offer a blend of affordability, reliability, and uniqueness that continues to draw European buyers. Whether you’re a car enthusiast seeking a JDM classic or simply want a reliable, well-maintained vehicle, importing from Japan could be a smart move.

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